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п»їFanDuel CEO Matt King Discusses Super Bowl, New York Legal Sports Betting Market, Possibly Going Public.
FanDuel CEO Matt King discussed the booming growth of legal sports betting in the U.S., including in . [+] this photo at the FanDuel Sportsbook at the Meadowlands Racetrack in New Jersey, the gold rush as it expands to other states like New York, Super Bowl plans and his thoughts on going public as a company. Photo courtesy of FanDuel.
Like every other sports betting company in the country, FanDuel has its fair share of Super Bowl offer and promos to entice new gamblers to sign up with them for the Big Game, including 55-1 odds on the winner if you live in one of the 10 states where the company operates as a mobile sports gambling provider.
But Matt King, the company’s CEO, said that customers should expect the same thing on Super Bowl Sunday that they’d get in any normal day with FanDuel, where the product is mainly fan focused.
“What we do is we put out lots of markets,” King said. “We’re the only sports betting operator with same game parlay products, so people can combine any number of events that go on within the game to really create infinite betting options that let them express exactly what they think is gonna happen in really fun and exciting ways. And so from my perspective, win or lose, as long as it’s a good game, we know the fans are gonna have a great time. And that’s what matters to us.”
Flutter Entertainment, the Irish conglomerate that’s the parent company of FanDuel, Paddy Power, Betfair and others, saw 3rd quarter revenue grow 30% in November. A few weeks later Flutter dramatically increased its stake in FanDuel, paying $4.175 billion to purchase Fastball’s 37.2% stake in the company and increase its own total to 95%, according to a December Forbes report.
“The transaction was just an expression in their belief in the potential for the U.S. market and their support for the strategy that we’ve been employing for the last few years,” said King, who became FanDuel’s CEO in November, 2017. “Flutter’s been a really great partner of ours since 2018 and we’ve benefited from the global affiliation.”
FanDuel CEO Matt King. Photo courtesy of FanDuel.
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But Flutter, King added, recognizes the importance of a keyed in local presence to winning in the booming sports betting marketplace. Legal sports betting is now operational in 20 states and Washington D.C., with plenty more on the horizon as part of the gold rush to increase state revenues after the Supreme Court struck down a law banning sports gambling in most states back in 2018.
The biggest domino expected to fall in 2021 is the long-awaited approval of legalized mobile sports betting in New York. That longstanding effort now has the support of Gov. Andrew Cuomo and is expected to be approved by state lawmakers in the coming weeks and months to help offset a budget deficit in the billions due to the coronavirus pandemic. Cuomo is hoping to generate hundreds of millions in revenue from legal sports betting after neighboring New Jersey had nearly $1 billion in betting handle in December alone, generating $7.6 million in tax revenue for the month.
“We obviously do see from our New Jersey data that there’s a ton of demand from New Yorkers to play,” said King, whose company currently operates a retail betting location at Tioga Downs Casino Resort upstate in Nichols, N.Y. “Most of the people that drive over the bridge or go through the tunnel to New Jersey to place bets prefer to do that from New York. So we would be excited about giving our customers easier access to the products that they love.”
FanDuel has paid hundreds of millions in advertising in an effort to expand legal sports gambling to . [+] all 50 states. Joe Montana participated in a 2017 event. Photo by Michael Loccisano/Getty Images for FanDuel.
As more states continue to legalize or consider legalizing sports betting in some form in 2021 and beyond, King is trying to utilize FanDuel and Flutter’s decades of experience in horse racing, online casinos and daily fantasy sports to help ensure that the company is not just first in the market in these areas, but also that things are done correctly and in accordance with state and local laws and guidelines. He’s also of the belief that the appetite for sports betting was always there. But now that states are able to legalize and regulate sports gambling, it’s proof in King’s mind that the illegal and offshore market has been so massive for so long.
What he and FanDuel are now focused on is balancing the business’ growth with investing heavily in product, tech, the customer base and areas like compliance and responsible gaming. For King, the biggest obstacle for growth is the same thing as what’s going to drive it: The continued adoption of sports betting across the U.S.
The North Carolina State graduate is pleased with the momentum he’s seeing in various state houses, but is trying to be patient as lawmakers go through the process of drawing up, debating and passing common sense legislation that makes sense for both the voters and helps drive revenue for the states and the approved betting providers.
“What people fail to realize is that for the regulators, a lot of times it’s their first online product they’re ever regulating,” King said. “And we work in partnership with the regulators to make sure the right infrastructure and regulations get put in place from day one. And that process just takes time.”
Aside from the growing number of states passing sports betting legislation, the biggest change in the landscape in 2021 in King’s mind is the expansion of sports betting into the national conversation about the sports themselves. While some teams, leagues, networks and outlets have embraced conversation— including TNT’s integration with FanDuel for its flagship Thursday night NBA broadcasts— some networks like CBS VIAC with its NFL coverage for the Super Bowl are still shying away from overt references and conversations surrounding a subject that is still taboo for many across the country.
“I think people have seen how sports betting enriches the fan experience and the narrative around sports, even if those people aren’t betting themselves,” King said, without referencing to or calling out any network or outlet in particular. “This isn’t just about talking about who somebody’s picks are. I think there’s an incredible amount of richness and data in what’s going on in terms of who people are betting on, how lines are changing that just provides additional content for the broadcasters to talk about. We’re starting to really show people examples of how sports betting information can help them tell better stories. That’s really when the light bulb goes off.”
FanDuel’s success in the marketplace has some proverbial light bulbs going off in people’s minds about a possible IPO or spinoff for the company, bringing it public like competitors DraftKings or Penn National Gaming PENN . But King said going public is neither here nor there at this point.
“It isn’t an indicator of whether something’s a good business or not,” he said.
From King’s perspective, he said FanDuel is still in the early stage of the market, focused on the product, the customer base and the brand.
“And frankly, whether or not you’re public or private doesn’t really matter,” he added matter-of-factly. “It doesn’t change the tools in your toolbox, and it doesn’t change the need to really just have the best product in the market. And so we’re just focused on kind of building the best business that we can regardless of being public or private.”
And right now, building the best business for King and FanDuel is trying to seize this unique moment in time as state after state passes legislation that eager sports bettors have awaited for so very long.
Legal Sports Betting Is Bigger than Ever -- But COVID Could Hurt Bets on the Big Game.
Sports betting is more popular, and legal, than ever, and one of biggest draws for bettors every year is wagering on the Big Game. But, like everything else right now, COVID-19 is having an impact on football betting this year.
In the video below, we'll take a closer look at why wagers on Sunday's game will likely be lower than usual, and how online sports betting -- fueled by companies like DraftKings (NASDAQ: DKNG) -- are scratching an itch for those wanting to place bets during socially distant times.
Chris Neiger has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Video: How these investors view the recent Big Tech bounce (CNBC)
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